Gogiya, which means “Hey Meat!” in Korean, is a Korean BBQ restaurant, requesting a rebrand that is attractive to a younger audience. I wanted the brand to feel as bold and lively as today’s Gen Z — full of color, energy, and personality. I combined modern style with Korean-inspired details for a design that’s fun, casual, and vibrant. While I considered Korean BBQ’s signature red color to signify spice and heat, I chose blue for less traditional route, that is a little more youthful and trendy.